Credit2B, a cloud-based trade credit community, announced that Adam Dix has joined the company as senior vice president of Sales and Alliances.

Credit2B provides intelligence on the financial strength of business customers through a trade risk platform focused on connecting the credit experiences of every supplier in the world.

In this role, Dix will focus on driving revenue growth and expanding Credit2B’s industry member communities. He will serve as a member of the executive leadership team and will report to Shyarsh Desai, the chief executive officer of Credit2B.

Prior to joining Credit2B, Dix served as the solutions business development director-Americas of Thomson Reuters, and VP and product manager of Tradeweb (Thomson Reuters), responsible for information routing technologies and equity execution platform services. Adam has also worked in sales and sales management roles at major financial institutions including Fidelity Brokerage Services and GE Capital earlier in his career.