De Lage Landen Launches Operations in Ghana

According to an article that appeared on Ventures-Africa.com, De Lage Landen International B.V. said it has commenced operations in Ghana.

Officials say that Ghana is a major step in establishing the firm within the Africa market, as the country offered a window of opportunities to other African nations. The entrance is being achieved partly through a partnership with Ghanaian company Rainbow Transport International Limited, which will give De Lage Landen a particularly big influence in the automobile industry, the article notes.

According to the news release, Gerard Duijfes, the Netherland Ambassador to Ghana, launched the company and said that starting business operations in Ghana would give De Lage Landen a bridge into the rest of the African continent. He did, however, also note that bureaucracy had the potential to stand in the way of new businesses in Ghana, though the partnership with Rainbow Transport should go some way to alleviating this problem.

To read the story that appeared on Ventures-Africa.com click here.