De Lage Landen announced an agreement with Hyundai Heavy Industries Europe, a widely recognized leader in the European construction equipment market.

The agreement called Hyundai Construction Equipment Europe Finance is effective from the 1st of April 2012. The agreement will support Hyundai dealers by providing finance solutions to their end-user base.

“The joint program will allow our customer to get quick access to tailored flexible finance solutions at the point of sale,” said Milan Wamsteker, marketing manager of Hyundai Heavy Industries Europe. “As a first outcome of this cooperation we are launching a special 0 % finance promotion scheme available as from Intermat show.”

The newly announced program was pre-launched to Hyundai and its dealers in February 2012 at the Hyundai annual dealer conference in Hasselt, Belgium. Throughout the coming months dealers in the key markets will receive training and marketing support to ensure successful roll out of the program.