1st Source Bank Wins Second Customer Advocacy Award



The MSR Group announced that 1st Source Bank is the recipient of its APECS Customer Advocacy Award, Midwestern Region for the second consecutive year.

This award is given to the client retail banking organization receiving the highest Net Advocacy Rating among its customers within their respective region. To qualify as a recipient, clients must have achieved a rating significantly higher than the national average and rank highest among all APECS clients.

1st Source Bank posted a 2014 Net Advocacy Rating 9.9 points higher than the 2014 APECS National Average. Net Advocacy Rating is one of the strongest indicators of customer retention and increased revenue for financial institutions.

“It’s an honor for 1st Source to receive the APECS Customer Advocacy Award for the second year in a row,” said Jim Seitz, 1st Source president. “The award demonstrates our commitment to being distinctively convenient, providing straight talk and sound advice and keeping our clients’ best interests in mind. We thank our clients and The MSR Group for the positive feedback and recognition.”

Ratings are based on results from The MSR Group’s National Consumer Banking Survey, which collects feedback on customer satisfaction and advocacy for more than 100 banks and credit unions. To ensure accurate benchmark comparisons for clients, a stratified random sampling of retail banking consumers is conducted each quarter, gathering feedback on consumers’ banking experiences.


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