IronPlanet, an online marketplace for buying and selling used heavy equipment and trucks, and Cat Auction Services sold 1,430 items for $48.1 million in gross merchandise value at its live unreserved public auction in Kissimmee, FL.
The auction showcased equipment from 131 sellers, which included 25 Cat dealers. Over 21,000 people attended the auction, onsite or online, from 132 countries.
“This joint auction harnessed the strengths of our two companies, breaking our previous Florida auction record by more than two and a half times,” said Gary Trettel, president and CEO of Cat Auction Services. “Our buyers experienced a broader selection of equipment and the power of IronPlanet’s technology created significant global marketing exposure for consignors.”
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