IronPlanet, Cat Sell $48MM in Equipment at FL Auction



IronPlanet, an online marketplace for buying and selling used heavy equipment and trucks, and Cat Auction Services sold 1,430 items for $48.1 million in gross merchandise value at its live unreserved public auction in Kissimmee, FL.

The auction showcased equipment from 131 sellers, which included 25 Cat dealers. Over 21,000 people attended the auction, onsite or online, from 132 countries.

“This joint auction harnessed the strengths of our two companies, breaking our previous Florida auction record by more than two and a half times,” said Gary Trettel, president and CEO of Cat Auction Services. “Our buyers experienced a broader selection of equipment and the power of IronPlanet’s technology created significant global marketing exposure for consignors.”


Like this story? Begin each business day with news you need to know! Click here to register now for our FREE Daily E-News Broadcast and start YOUR day informed!

Leave a comment

View Latest Digital Edition

Terry Mulreany
Subscriptions: 800 708 9373 x130
[email protected]
Susie Angelucci
Advertising: 484.459.3016
[email protected]

View Latest Digital Edition

Visit our sister website for news, information, exclusive articles,
deal tables and more on the asset-based lending, factoring,
and restructuring industries.
www.abfjournal.com