Dave Homan was named vice president of finance for Priority One Financial Services. He will be responsible for all aspects of the company’s finance function, including financial management, performance analysis, and internal controls and compliance and will work closely with the management team in formulating the strategic direction of the company.

His prior experience includes time as dealership controller at Mercedes-Benz of Tampa, FL, assistant controller at Marine Max and internal audit at Asbury Automotive Group. Additionally, he has held finance and accounting positions in the telecommunications and manufacturing industries.

“As we round out our 30th year in business, it is very exciting to have someone with Dave’s breadth of experience join our team. He will undoubtedly play a pivotal role in helping us find new and better ways to serve dealers in the years ahead,” said Heather Mariscal, president of Priority One.

Priority One has been serving the marine and RV industry since 1987. Acquired in 2007 by Forest River, a Berkshire Hathaway company, Priority One provides multiple lenders and specialized finance packages for dealers’ customers. Priority One’s commercial division provides finance services for equipment financing which provides competitive loans and lease options, exclusive lenders and profit opportunities for dealers of commercial use vehicles, including commercial use RVs, fifth wheels and trailers as well as equipment needed by RV dealers such as tractors, work vans and company trucks.