Velocity Vehicle Group hired Howard Shiebler to lead Crossroads Equipment Leasing and Finance, a lender/lessor providing financing for the transportation industry.

Shielber most recently led GE Capital’s Commercial Distribution Finance business in Canada. He spent a total of 24 years at GE Capital, and also spent time in senior roles at Mellon Bank and start up Pure Markets, both in San Francisco.

“Howard brings a leadership and entrepreneurship background that will help us grow and diversify our Crossroads business,” said Brad Fauvre, co-founder of Velocity Vehicle Group. “His experience with GE Capital includes aircraft, transportation, and general equipment finance and leasing to the middle market, asset based and cash flow senior debt financing, and most recently inventory finance. His experience and enthusiasm to drive growth in new markets will be critical to our continued successful growth at Crossroads.”