Andrea Moreno boasts a versatile career, starting in consumer lending before transitioning to commercial finance, then working for a broker and finally a lender. Moreno’s well-rounded experience has allowed her to develop the adaptability and innovation that she utilizes in her current role at North Mill Equipment Finance.
As the company’s assistant vice president of documentation and funding, Moreno is responsible for developing and implementing efficient strategies for both departments while ensuring compliance. Since Moreno joined, North Mill’s discount program has grown significantly, now accounting for nearly 40% of all originations. She attributes this growth to her team, who have learned and adapted through the program. Moreno takes great pride in this team and places a high importance on empowerment as a leader.
Moreno identifies economic uncertainty as the biggest challenge the equipment finance industry faces today, saying this has further stressed the importance of companies having a solid foundation, a diverse portfolio and strong leaders who can rebound from these challenges. However, she also emphasizes the opportunities for companies to grow during these times, with companies placing more focus and importance on individual growth.
Moreno believes the industry has a long way to go in terms of being reputable. While the sector has come a long way, she says it’s apparent there are some lingering effects of unethical practices. “There is great opportunity in customer loyalty, retention and word-of-mouth marketing that we can really take advantage of with more transparency,” Moreno says.
Overall, Moreno stresses the necessity of positive customer experience and transparency, as customer connection is vital in business transactions. With a continued positive impact on business and an effort to give companies good experiences, Moreno says there is abundant opportunity for companies to provide productive customer service.
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