Eduardo Cruz exemplifies the sprit and mindset of a great entrepreneur. This spirit extends to his company, Commercial Equipment Financing, a commercial equipment and capital lending company.

Cruz has worked in the commercial financing industry for over six years. During this time, he has built Commercial Equipment Financing from scratch and currently serves as its president. He is also responsible for the creation of a financial platform that serves both small and big business owners. He and the Commercial Equipment Financing team are dedicated to helping their clients “build and fund their legacy.”

Cruz fosters a culture within Commercial Equipment Financing that emulates his entrepreneurial spirit. He prioritizes hiring top talent and creating an environment that allows them to grow and succeed. He does this by providing his team with valuable feedback, and does the same for the company’s lending sources,
outlining what will help the business thrive.

He leads his team by example, demonstrating the qualities of a strong leader. As part of his leadership role, Cruz has worked hard to build a positive culture and environment at Commercial Equipment Financing, aimed at serving and guiding any business professional.

Cruz lives in Dallas with his partner and daughter. When he isn’t hard at work he enjoys traveling with his family.