Monitor Women’s List 2019: Cynthia Caine

by By Monitor Staff Nov/Dec 2019



Cynthia Caine

Senior Vice President, Diversified Industries, Wells Fargo Vendor Financial Services
Member, ELFA Women’s Council
Member, Equipment Leasing and Finance Association
Member, Healthcare Financial Management Association


As senior vice president of Diversified Industries in Wells Fargo’s Vendor Financial Services group, Cynthia Caine leads a specialized team that provides diverse finance programs to manufacturers in the material handling, technology, industrial and healthcare markets. The unit generates more than $1.2 billion in retail and wholesale annual volume and has an overall portfolio of more than $3 billion in assets.


“When I look forward and visualize more women leading organizations in our industry, I know our work is not done. Women in our industry must uplift other women and take a proactive role to reach out to, get to know and encourage them.” 

Caine has spent more than 28 years holding various sales and leadership roles in both vendor and customer direct business models. Following 14 years in the office automation vendor business, she switched directions and joined GE Healthcare Finance to explore a new industry and go-to-market model. While there, she gained valuable insight into end-user customer needs, as well as an essential perspective in evaluating new products or programs through the end-user’s lens. As a commercial leader at GE, she also enjoyed creating and driving business strategy and managing profit and loss.

To further advance her business strategy skills, Caine subsequently took a position leading GE Capital Americas’ marketing segment, Access GE. The segment had high visibility and impact on the overall value proposition but needed increased business line participation. Caine worked to transform the finance offerings to include all businesses and their customers, as well as improve communication and metrics, enhancing her strategic skills and leadership interaction.

Caine concentrates on developing and building diverse, high-performing teams. Quick to adapt, she continues to build a business where people can be their true selves, freely collaborate and have opportunity for success. She believes building a more diverse industry will lead to greater growth, as new perspectives and experiences introduce new opportunities and ultimately deliver a superior customer experience.

“Cynthia’s extraordinary technical skills, keen judgement, and ability to execute all pale in comparison to her customer-centric approach to our long-standing relationship. Cynthia has made our professional bond deeper by always being present, available, and curious,” says Chuck Pascarelli, senior vice president and president, Americas at Hyster-Yale Group. “Couple all these assets with her ability to lead and problem solve, and it makes for a professional that is at the top of her game and the best at what she does.”

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