When you are lucky enough to work the “trifecta” in the equipment finance arena, you have the creativity of an independent company, the captive experience of a global truck manufacturer and the benefits of being acquired by a large regional bank. This “trifecta” is what Carol M. Dmytriw believes gives her the insights and leadership skills necessary to be successful in her role as senior vice president of sales for Ascentium Capital.
Dmytriw began her career in 1982 working for Associates Commercial Corporation/Associates Leasing as a direct salesperson. At that time, there were very few women in the commercial finance arena, which created challenges and opportunities for a determined young woman like Dmytriw, but her commitment to her customers and her employers has afforded her numerous awards and recognition in a male-dominated industry.
In 1999, Dmytriw accepted a position working for the captive of a global truck manufacturer, becoming the senior manager for Daimler Truck Financial (which is also known as Mercedes Benz Financial Services), supporting its dealer network. She then relocated to Atlanta in 2002 to evaluate the benefit of working closely with the manufacturer’s regional manager. This pilot was a remarkable success and became the blueprint of the organization shortly thereafter. This experience taught Dmytriw flexibility and the importance of teamwork in ensuring understanding of the goals and objectives of others.
In 2009, Dmytriw relocated again, this time to the company’s combined shared services office in Dallas, while remaining the regional sales manager of the south region. The additional responsibility enabled her to work closely with operations and credit units while leading cross-functional teams. Dmytriw was also a voting member of the executive credit committee. This valuable experience gave her the ability to look past the sales perspective and envision the entire organizational strategy. She was responsible for coaching and mentoring up and coming sales candidates, with many becoming district managers for the captive. After 14 years with Daimler, Dmytriw took an early retirement and was looking forward to a new journey.
The retirement was short-lived, as Dmytriw jumped back into the equipment finance industry, first as a vice president of sales at Advantage Funding before it was acquired by Sterling National Bank. From there, she was recruited by Richard Baccaro to join Ascentium Capital and help build a new vendor sales team focused on titled and non-titled revenue-generating assets. Over the past four years, Ascentium has been very successful building the brand in its desired verticals, with Dmytriw’s group continuing to be a growth channel for the organization.
With 40 years of experience, Dmytriw has many fond memories of those she has mentored and coached and her protégés have continued successful careers in the industry. Her goal is to provide continuous support to others and ensure they have the tools they need to be successful in today’s competitive market. She is thankful to be a part of their life’s journey.
“Your brand in the industry is everything. Work hard and own it. Be confident and share your experiences and knowledge for the benefit of others,” Dmytriw says.
“Carol is an extraordinary woman,” Baccaro says. “She has been a pillar of strength and leadership in the truck finance industry since 1982 and continues to transform, lead and be an agent of change.
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