Marketing Professional


Malvern, PA United States of America

Siemens is a global innovator focusing on digitalization and automation for the process and manufacturing industries, and is a leader in power generation and distribution, intelligent infrastructure, and distributed energy systems. For more than 100 years, the company has developed technologies that support multiple American industries including manufacturing, energy, healthcare, and infrastructure.

Siemens Financial Services (SFS) is an international provider of business-to-business financial solutions. SFS helps facilitate investments, providing commercial finance, project and structured finance and leveraged finance solutions with specific asset expertise in the energy, healthcare, industry, and infrastructure & cities markets.
The Commercial Finance (COF) team is a business unit of SFS. We leverage our long-term relationship and technology know-how to create integrated financial solutions that complement Siemens as well as third party vendors.

Description

We’re looking for an enthusiastic and motivated Marketing Professional to support Siemens Financial Services Commercial Finance (SFS COF) Americas marketing efforts specifically within our Industrial Portfolio. You will be an integral part of executing strategic marketing plans so our organization can reach our goals from increasing brand awareness to yielding growth through meaningful sales support activities. You will work across functions and departments to bring our financial solutions to life.

Responsibilities:

  • Drive outbound marketing activities, including developing and deploying marketing materials to target customers to increase overall brand awareness
  • Together with our sales and business development teams, you’ll help to design, adopt and implement marketing concepts aimed at promoting the benefits of our financial solutions.
  • Coordinate with external Marketing service providers, and manage services, approvals and outputs delivered.
  • Liaise with internal stakeholders to execute strategies and project manage target events
  • Speak and present both internally and externally to promote our value proposition
  • Coordinate with sales teams to develop outputs to support sales goals through appropriate channels including pricing promotions, product launches, internal offerings, expansion efforts, etc.
  • Reporting to the Head of Marketing, you will be responsible for individual tasks of marketing plans as assigned, complete marketing related reporting and contribute to budget planning.

Qualifications:

  • 5+ years of proven experience as marketing specialist or similar role
  • BS/BA in marketing, communications or equivalent
  • Excellent written and verbal communication
  • Thorough understanding of marketing elements (including traditional and digital marketing such as Social media, e-mail campaigns, etc.) and market research methods
  • Comfortable working in a collaborative, cross-team capacity
  • Limited (20%) expected travel

Bonus Points:

  • Solid computer skills, including MS Office, marketing software (Adobe, Salesforce, Microsoft Publisher, Microsoft PowerPoint, Yammer etc.) and applications (Web analytics, Tableau, etc.)
  • Knowledge of HTML, and web development tools (e.g. Eloqua) desired
  • Commercial awareness partnered with a creative mind
  • SAP Eloqua skills

Link to apply: Marketing Professional – Malvern, PA USA.

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Terry Mulreany
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