Culture of Innovation – DLL



Mariane Vasquez, Head of Product Management, Digital Distribution
Rafe Rosato, Chief Innovation Officer, DLL,

DLL took notice that today’s consumers expect easy, convenient and personalized digital shopping experiences. The company made an innovation to meet that need and its vision.

In 2022, DLL invested heavily in its technology platform to provide embedded finance solutions through an API first strategy. With its pilot partners, DLL completed an initial launch of a software solution, enabling a business to transact a finance agreement in conjunction with an equipment acquisition through its partners’ e-commerce platform, via a self-service user journey. The goal of DLL is to approach innovation from a standpoint that enables its partners and their customers to conduct business easily and more efficiently. DLL continues to improve its software with real-time feedback from its pilot partners and looks forward to offering it on a wider scale.

To DLL, innovation means creativity and action — it’s an opportunity to empower its team members, and in turn, create solutions that address challenges faced by partners and their customers. DLL has the capabilities and processes to take an idea from a prototype to scale through its iterative test-and-learn approach. The company’s more than 5,500 global members are encouraged to share their ideas, making them active participants in DLL’s mission: partnering for a better world.

Founded in 1969, DLL provides financial solutions to the agriculture, food, healthcare, clean technology, construction, transportation, industrial, office equipment and technology industries in more than 25 countries. DLL partners with equipment manufacturers, dealers and distributors, as well as end-customers on a direct basis, to enable businesses to more easily access equipment, technology and software.

“We’re proud to provide meaningful, innovative solutions that improve the asset financing experience for our partners and their customers.”

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