Culture of Innovation – Fleet Advantage



Brian Holland, President and CEO, Fleet Advantage

Fleet Advantage has provided many innovative solutions through the development of analytics, processes and transparency so clients can meet legal requirements and satisfy stakeholders.

Fleet Advantage was founded in 2008 with the goal of being the future of truck leasing by advocating solutions that would significantly reduce emissions over time. The company set out to combine the attributes of hard work, dedication and a commitment to customer excellence, along with a fresh, innovative approach for solving decades worth of challenges in the transportation sector.

Fleet Advantage, its leadership and entire workforce population believe innovation is the systematic process of organizing innovative practices throughout the entire enterprise. When leveraged effectively, innovation can create a culture where breakthrough ideas are generated continuously. It can also ensure complex, large-scale innovation objectives are broken down into manageable goals that various departments can focus on. However, leadership believes that innovation by itself may not be enough for some industries that have operated under legacy philosophies for decades. Because of this, truly disruptive innovations involve making bolder changes that may carry more risk but also the possibility of more favorable returns for the company, its clients and the industry as a whole.

Fleet Advantage is known as an innovator of private corporate truck fleets and a pioneer of equipment finance and lease solutions. The company also promoted environmental stewardship in an industry long known for its air pollution of particulate matter and CO2. Over the last decade, Fleet Advantage has repeatedly introduced never-seen-before emissions scorecards and data analytics with an innovative replacement program and flexible financing.

“Fleet Advantage’s innovative business prowess, leadership and focus on environmental preservation have been a wake-up call to many organizations.”

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