Missy Gomez has more than 10 years of experience in the equipment finance industry and more than 25 years of experience in business development and management. Starting her career in the equipment finance sector in 2010 as a business development manager with Crossroads Equipment Lease & Finance, Gomez became known for delivering and sustaining revenue and profit gains within highly competitive business sectors, including equipment finance/leasing, construction/manufacturing and commercial truck dealerships.

Specializing in financing titled equipment, TRAC leases, CARB compliance and handling setting volume records for her dealership network. As a leader, Gomez is an exceptional communicator with a consultant sales style and strong negotiation skills. She has developed and maintained partnerships with Fortune 500 Companies by consistently meeting deadlines, budgets and corporate goals.

Over the past decade, Gomez has consecutively hit top marks in sales revenue, growing her book of business and expanding her relationships across multiple territories. From day one at Crossroads, Gomez has led by example, earning the respect of her peers and leaders with her strong work ethic, confidence, consistency and passion for the industry. She has developed a leadership style that truly amplifies her investment in people, both personally and professionally. She is known for her confidence, love of new challenges and problem-solving skills. Her outstanding accomplishments in business development have led her to be recognized as a No. 1 producer year after year who is well respected among internal colleagues and trusted in customer and dealer relationships. These successes are all key deliverables that have contributed to her career progression to regional sales manager. As the West Coast sales leader for Crossroads, Gomez continues to leave her mark by building and developing her team and setting record high numbers with substantial year-over-year growth.

“It all starts with confidence, confidence within yourself and confidence within your skill set,” Gomez says. “Don’t be intimidated by what you don’t know. I have learned to always be courageous in taking on new things, and I have always led by example.”

“What makes Missy such a valuable member of our industry is her passion for what she does. Whether its investing time into developing her staff or making sure that our customers have the best possible experience while doing business with us, Missy commits herself 100% to making it happen,” Brent Stout, senior vice president of sales at Crossroads Equipment Lease & Finance, says. “We’ve benefited immensely from that passion, as Missy has been able to bring several client relationships to Crossroads we might not have normally developed based purely on the trust that they have in Missy and the level of integrity and passion she brings to the table. Missy is a key pillar to our business and is a constant reminder of what true passion and dedication to your business can accomplish.”