Accord Financial Brings All Commercial Lending Units Under One Brand



Accord Financial launched a new brand to simplify access to capital for small and medium businesses across the U.S. and Canada. Accord introduced a streamlined organizational structure, bringing all commercial lending businesses under the Accord umbrella brand, with systems that integrate both clients and financial partners.

“We’ve spent the last two years defining our brand foundation, combining the most valuable elements of our 40-year history with a new forward-looking spirit and ambition,” Simon Hitzig, president of Accord Financial, said. “The changes we’ve made — to our mission, vision, financing solutions, technology, organizational structure and senior team — have raised the bar and will ensure that Accord thrives for the next 40 years.”

In an effort to provide financing that addresses a range of client needs and opportunities with the ability to support clients through the various stages of the life cycle, Accord now offers an expanded solution set, including receivables, equipment and inventory financing, small business term loans, and BCAP loans (in Canada).

Also part of the brand evolution is a new brand image and a redesigned website.

“Our redesigned logo and visual system capture the new spirit of Accord,” Barrett Carlson, senior vice president of corporate development for Accord, said. “Most importantly, the new website will help connect companies in need with the right funding at the right time.”


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