Acevedo Joins WSFS Bank to Lead Corporate Communications



Rebecca Acevedo, a long-time financial services communications executive, has joined WSFS Bank, the primary subsidiary of WSFS Financial as director of Corporate Communications.

Reporting to Senior Vice President and Chief Marketing Officer Justin Dunn, Acevedo will lead corporate communications including public relations and social media.
 
“Rebecca not only understands the intricacies of financial services and purpose-driven communications, but she is also an experienced leader and talented at building and developing teams,” said Justin Dunn, chief marketing officer. “Born and raised in the area, she is a valued addition to WSFS as we continue to grow in the Greater Delaware Valley.  We are thrilled to have her join the team as our Corporate Communications head.”

Most recently, Acevedo managed B2B Communications for Early Warning Services, the owner and operator of the Zelle Network. Prior to that, she led communications for Digital Banking and Chase Card Services for JPMorgan Chase. She also spent nearly 11 years building and overseeing external communications for TD Bank in the U.S.

“WSFS has had phenomenal growth over the past several years propelled by a strategy of making life better for all we serve,” said Acevedo. “We want to continue to build our relationships and awareness with customers by sharing our brand of service with them through an integrated and robust communications approach.”

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