ACG Equipment Finance, a division of American Bank, rebranded as American Bank Equipment Finance, effective immediately. The company’s growth in recent years, including its affiliation with American Bank, increases in balance sheet lending capabilities and various personnel additions, were all factors in the rebranding decision.

“We’re building on the highly successful legacy earned by a leadership group still involved in daily operations today,” Rob Childers, president of American Bank Equipment Finance, said. “The company is well-positioned to continue that legacy and accelerate growth by reaching more markets and helping new vendors power sales. We’re very proud to assume the brand identity of our parent financial institution—an organization entrenched in the philosophy of building personal connections with clients—while preserving our ability to deliver plain-spoken expertise and straightforward finance options for years to come.”