Advance Acceptance, the equipment finance division of First Western Bank & Trust, will now be known as First Western Equipment Finance, effective immediately. This rebranding allows Advance Acceptance and its cleaning industry focused co-brand, All-Lines Leasing, the ability to operate under one name and better align with its parent company.
Advance Acceptance was founded in 1972 as a national finance and lease company, and in 2002 became a division of First Western Bank & Trust of Minot, ND. Now operating as First Western Equipment Finance, the business will continue to provide bank rate financing across a variety of industries, including automotive, agriculture, geospatial, cleaning and municipal.
“Our new brand identity highlights our connection to a trusted community bank, First Western Bank & Trust. Doing business as First Western Equipment Finance, we will continue to provide attractive financing programs for vendors, distributors and our customers — all serviced by our dedicated team” Fred Kuhnen, general manager of First Western Equipment Finance, said.
As a result of the rebranding, there will be no disruption to service and the name change will have no effect on any existing finance agreements from Advance Acceptance or All-Lines Leasing.
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