Americorp Financial promoted Mark Johnson to vice president of sales and hired Darron Markwood as vice president of marketing.

In his management role, Johnson will be responsible for the strategic direction of the sales team, developing existing markets and identifying new vertical markets, recruiting new talent and daily contact with the sales team. Previously, Johnson served as a national sales manager and was responsible for developing new vendor relationships, creating marketing programs to target core vendors and working with the company management to identify new opportunities.

Markwood will be responsible for designing marketing materials to support sales staff and company growth, marketing the Americorp culture and brand, social media presence, vendor research and new business campaigns as well as setting marketing strategy as part of the management team. Previously, Markwood served in leadership roles with AIP Marketing Alliance (AIPMA), TIP Capital and Bank of America where he was responsible for branding and communications efforts which involved building a national branding presence to promote products through SEO-friendly websites, moderating social media accounts and developing strategies to penetrate new market spaces. He also has served on the ELFA’s communications committee.

“We are very excited to have Mark take on this expanded role. His background and experience will position Americorp for future growth that will contribute to both our top line and our bottom line,” said Tom Dunigan, Americorp Financial president and CEO. “We are very excited to welcome Darron to the Americorp team. His background and experience will position Americorp to explore new vertical markets and provide a better brand image for our company and products.”

For more than 30 years, Birmingham, MI-based Americorp Financial has partnered with healthcare manufacturers and suppliers to increase sales by providing solutions for their customers.