AP Equipment Financing, a provider of specialized equipment financing, appointed Jenifer Santoro senior vice president of business development and sales, Rena Waples floorplan operations manager, Melanie Rudiger, CLFP, docs and funding manager and Diana Crews asset manager.

Santoro has 25 years of experience in transportation financing and dealer relations. She was one of the founding members of the transportation team at Hitachi Capital America, where she played a role in developing dealer relations for several major brands, including UD Trucks, Mitsubishi Fuso, Isuzu and Hino. During her tenure at Hitachi Capital America, as well as with Mitsubishi HC Capital, Santoro held various support and leadership positions in operations, dealer services, marketing, inventory financing, regional sales and OEM vendor relations.

“It’s a wonderful privilege to join the AP Equipment Financing team,” Santoro said. “Early on, I witnessed that the AP team leads with an entrepreneurial spirit, partnered with a positive, rewarding company culture. I’m encouraged about the future opportunities that await.”

Waples will lead the floorplan division at AP with an emphasis on growth. Waples has more than 25 years of experience in the finance industry, with 10 of those years focused on floorplan operations. AP introduced its wholesale flooring finance product in 2022.

“I’m really excited to have the opportunity to join AP Financing in the original growth stages of the floorplan division because new challenges and opportunities are something I’ve always enjoyed.” Waples said. “I’ve always believed that one of the keys to success is remaining optimistic even during challenging times, so witnessing that in the employees here is beautiful and extremely appreciated.”

Rudiger has 10 years of experience in equipment finance operations. Her passions lie in documentation, funding, policy/procedure and sharing her knowledge. She recently achieved her Certified Lease & Finance Professional.

“I’m so thankful to be a part of the AP team. AP’s stellar reputation and growth mindset have set them up for a very bright future.” Rudiger said. “I can’t wait to help the company grow both in size and experience alongside hard working and positive teammates while gathering more knowledge and really enjoying the work I do.”

Crews has 25 years of experience in the leasing industry across collections, funding and asset management.

“I recently joined AP after having started my career in leasing with Financial Pacific Leasing. I thoroughly enjoyed working there; however, wanted the opportunity to continue to grow/learn and advance.” Crews said. “I have been in asset management for over 20 years and thoroughly enjoy working with customers as well as our outside resources. My goal in asset management is to minimize losses and maximize returns.”

“The current economic landscape and rising rate environment can be a challenging place for any financial institution. AP is excited to have these talented professionals bring their years of experience to grow the organization regardless of challenging or thriving conditions,” Chris Lerma, CLFP, president of AP Equipment Financing, said.