APPROVE, a provider of embedded finance solutions for equipment sellers, has introduced a new AI-powered instant pre-approval feature that qualifies high-credit buyers in real time. This innovation eliminates financing friction, helping dealers and manufacturers close deals faster and increase conversions.

Every financing application submitted through the APPROVE platform now benefits from AI-powered instant pre-approval. By combining AI modeling with third-party business data verification, this tool delivers highly accurate credit decisions, reducing delays and improving financing outcomes..

“The new pre-approval feature is a win for all parties involved in an equipment transaction—the buyers, the sellers and the lenders,” Robert Preville, founder and CEO of APPROVE, said. “We are impressed with its accuracy right from launch and are continually refining it to ensure seamless financing for purchases of all sizes.”

According to the company, the tool reduces delays in the financing process, improves outcomes for qualified buyers, and helps lenders by filtering out poor-fit applications. APPROVE also supports the technology with a financial operations team that confirms AI decisions and provides direct assistance throughout the process.

The instant pre-approval is integrated into APPROVE’s embedded finance platform, which is used by thousands of equipment sellers who can place financing applications directly on their websites, quotes, and other customer touchpoints.