APPROVE launched a new Google Chrome extension tool that allows equipment sellers to embed financing estimates and application links in sales quotes with just a few clicks. The extension is the latest technology-based solution from APPROVE, which seeks to help equipment buyers and sellers more easily access financing.

“We believe financing options should be proactively presented next to product sale prices at the beginning of the sales process. Promoting financing lets buyers know they can opt for an affordable monthly payment and helps businesses increase their revenue through improved sales conversion rates,” Robert Preville, CEO of APPROVE, said. “This new Chrome extension allows sellers to provide financing estimates and share a link to a pre-filled digital application in seconds while they are on a call or exchanging emails with a potential buyer.”

APPROVE’s software-as-a-service solution matches equipment finance applications with lending solutions from its curated network of lenders. APPROVE provides estimated monthly financing costs that can help equipment buyers better understand their buying power.

The Chrome extension will allow sale associates to create custom finance applications without leaving their browser window. APPROVE’s technology integrates with Salesforce, QuickBooks, HubSpot and other web-based sales and quoting tools. APPROVE also offers its clients a customer-facing financing application builder that allows customers to create their own custom financing quotes while browsing an equipment dealer’s website.

“We are building tools to make it easier for sellers to present — and for buyers to see — financing information at the most important points of influence in the equipment sales process,” Preville said.

The Chrome extension is available exclusively for APPROVE customers and requires an APPROVE account.