Craig Colling joined Ascentium Capital to develop new vendor financing programs and expand the organization’s footprint with a new sales office in Arizona.

Colling brings 16 years of experience in business financing to the position. This includes expertise in the healthcare, printing, engraving and construction industries. He is responsible for business development efforts as well as oversight of a sales office that will open in Scottsdale, AZ.

Richard Baccaro, chief sales and marketing officer at Ascentium Capital, said, “As a proven sales leader, Colling shares our corporate values with an emphasis on pioneering customer solutions that positively impact business initiatives. We are thrilled to have him join our team.”

Ascentium will continue to invest in human capital and recruit financial sales professionals for existing offices in Irvine, CA; Dover, NH and for the organization’s headquarters in Kingwood, TX.

Colling said, “I joined Ascentium due to their strong industry reputation and to challenge myself to grow professionally. Ascentium’s technology platform truly provides an exceptional experience for equipment providers and I am proud to represent their high value financial products.”