Associated Banc-Corp hired Derek Meyer as CFO, effective Aug. 1. Meyer will succeed Christopher J. Del Moral-Niles, who retired this year. In addition, the bank hired Bryan Carson as chief product and marketing officer, effective July 18.

“Today’s appointments are important steps in supporting our current growth strategy and will drive Associated forward on our path of value creation.” Andrew Harmening, president and CEO of Associated Banc-Corp, said. “Adding Derek and Bryan to our team will further bolster our ability to generate deposits and create liquidity while helping us execute our multi-year digital transformation.”

Meyer as more than 30 years of experience in banking, including 21 years in finance and 12 years in retail and commercial roles. Recently, he served as corporate treasurer of Huntington Bank. Meyer held various senior leadership roles with Huntington Bank and was responsible for crucial finance functions, including treasury, financial planning and analysis, stress testing, mergers and acquisition due diligence, regulatory matters and process and controls implementation. He was also instrumental in driving the bank’s financial strategy, expanding revenue and positively impacting margins.

“Derek is a strategic financial leader with superb business acumen and a passion for team building,” Harmening said. “His superior track record of achievement across financial functions and deep understanding of the banking industry will be invaluable to our organization.”

“I am honored to be appointed CFO at a time of significant opportunity for Associated,” Meyer said. “I look forward to working with Andy, the executive leadership team and the bank’s talented finance team to help the company execute its strategic and financial priorities focused on value-added growth, investments and commitments to all stakeholders.”

Carson has 30 years of experience in marketing, product development, pricing, analytics and distribution within the financial services industry. Recently, he served as executive vice president of deposit products, customer segmentation and branch and ATM distribution at Huntington Bank. Before that, he served as the bank’s chief marketing officer and senior vice president of deposit products and pricing. Carson also held senior roles at JPMorgan Chase as marketing director and MBNA Corporation as marketing, product and analytics department manager.

“Bryan will lead our product development, marketing and customer experience and insights teams,” Harmening said. “His leadership and oversight of the company’s commercial, consumer and digital product strategies will help drive our digital transformation initiatives, identifying new pathways for deposit and liquidity generation. We are confident he will help us deploy innovative solutions and deliver a best-in-class service experience to our customers.”

“I am excited to join Associated, a premier financial brand in the Midwest markets and beyond with an innovative platform and incredible culture of customer service,” Carson said. “I look forward to working with the team to drive product and marketing programs to support the company’s growth and evolution to a digital-focused banking leader.”