Balboa Capital Survey Reveals Increased Utilization of Technology



According to a Balboa Capital survey that was conducted to gauge how small business owners utilize technology, seven in 10 small business owners say their companies became more dependent on various technology platforms in the past 12 months. The survey also reveals that nine in 10 small business owners think technology plays an important role in the success of their companies.

“The results of our survey indicate that small businesses across the country are relying on technology like never before,” said Carla Freberg, vendor services manager at Balboa Capital. “Cloud software, mobile devices, and customer relationship management systems are just some of the many tools and technologies that are enabling small businesses to be more efficient and communicate more effectively with their customers and prospects.”

Although Balboa Capital’s survey results show that a significant percentage of small businesses are using technology, adapting to the latest advancements can be challenging due to time and financial constraints.

“Many of our survey respondents said time management and insufficient capital are two reasons they haven’t been able to upgrade their existing technologies, or invest in emerging tech solutions,” Freberg said. “We can provide small business owners with quick funding to lease all types of technology equipment. Our simple approval requirements and speed of processing help reduce the time it takes to acquire technologies that can help drive growth and long-term success.”

Key findings of Balboa Capital’s Small Business Technology Survey:

  • Seven in 10 SBOs said their companies have become more dependent on technology in the past year
  • When asked how important they think technology is to the success of their companies, 74% of SBOs said “very important,” and 17% said “important.”
  • The top-four tools used at small businesses are desktop computers (92%), smartphones (84%), laptop computers (74%) and tablets (50%).
  • 46% of SBOs use cloud-based CRM systems.
  • 40% of SBOs consider price to be the top consideration when purchasing new or upgraded technology, followed by compatibility (23%), implementation time (20%) and convenience (18%).
  • The biggest obstacles SBOs face when acquiring technology are a lack of time (54%), lack of expertise (50%), high cost of investment (44%) and security concerns (45%).
  • Six in 10 SBOs are planning to invest in technology for their companies in Q3/18.
  • Among SBOs that plan to invest in technology in Q3, eight in 10 will spend up to $25,000.

Balboa Capital’s technology survey was sent to a sample of small business owners in a variety of industries nationwide in June 2018.

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Terry Mulreany
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