Online lender Balboa Capital released the results of its 2019 Black Friday Survey, which was conducted to examine how small business owners are preparing for this historically busy shopping day, and to find out what their Black Friday sales expectations are.
The survey reveals that 70% of small business owners are preparing for Black Friday early, and 83% anticipate meeting or exceeding their Black Friday sales goals. Balboa Capital’s survey was sent to a sample of small business owners in a wide variety of industries during the first week of November 2019.
“With Thanksgiving weekend right around the corner, it’s not surprising that so many small business owners are planning for Black Friday early,” said Field Amundson, branch manager of Orange County Sales at Balboa Capital. “The vast majority of SBOs we surveyed are taking the steps necessary to move the sales needle on Black Friday, such as stocking up on inventory, running advertising campaigns, and offering extended store hours.”
Key findings of the Black Friday survey also included:
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