BBVA Promotes Fretz to Franchise Finance Director



BBVA USA promoted Kevin Fretz to the position of BBVA USA director of Franchise Finance.

Fretz will be tasked with managing the bank’s franchise finance division, helping clients throughout the customer journey of obtaining, operating and maintaining their food franchise. He boasts more than 20 years of experience in the financial industry in various roles.

“Kevin’s diverse background in banking will help elevate our team’s capabilities in various areas,” said BBVA USA Head of Commercial Banking Lynne Herndon. “His leadership is just one of the many admirable qualities he possesses, and we know his team will provide solid results not only for the bank, but for the numerous restaurant operators we serve across the country.”

Fretz began his career as a commercial underwriter, and has since held various roles including risk manager, regional credit team leader, and relationship manager. He joined BBVA USA in 2017, working as the bank’s franchise champion for local commercial bankers across the bank’s footprint.

The BBVA USA Franchise team is a national platform which employs a local delivery model for smaller operators, wherein local bankers, who are shadowed by an industry expert within the franchise finance team, provide local relationship management.

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