Blue Street Capital hired Dan Mendoza as vice president, Sales. Mendoza’s new role will allow him to directly lead new business and account management initiatives. Mendoza and the Blue Street team will support existing vendors, expand relationships and grow current vendor partnerships throughout the U.S.

Mendoza joined Blue Street Capital from Ascentium Capital where he had a similar position as VP of Sales. He has been involved with technology vendor relationships for more than 11 years, having spent 10 years with DLL.

“We are proud to announce the addition of Dan Mendoza to our team. He has been in the industry for a while, so having a veteran of his reputation and experience is invaluable,” said David Rhoads, CEO of Blue Street Capital. “Dan brings experience and fresh perspectives to this role, which is an essential part of the growth of Blue Street Capital.”

Blue Street Capital is a technology and equipment financing company headquartered in Huntington Beach, CA. Blue Street primarily works with technology manufacturers and technology solutions providers, focusing on financial solutions for their vendor customers. The company has offices in Huntington Beach, Dallas, Boston, Philadelphia and Oxford, MS.