Cat Dealers Pesa, Sotreq Partner with Ritchie Bros. for Equipment Sale


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In August, Brazilian Cat dealers Pesa and Sotreq partnered with Ritchie Bros. to sell a large number of equipment items through Ritchie Bros.’ new online sales solution, Marketplace-E.

The multi-day sale attracted bidders from 23 countries hoping to get a deal on late model Cat excavators, motor graders, wheel loaders, dozers, soil stabilizers, rollers and more. The sales event closed on August 25 with two onsite events at Pesa and Sotreq locations in Curitiba and Sumaré, Brazil.

The items offered in the sale attracted over 1,440 bids by people from Brazil, Colombia, the Netherlands, Spain, Australia, the UAE, the U.S. and many other countries.

“We experienced a great partnership between Pesa, Cat Finance, Ritchie Bros. and Sotreq, turning this into one of our biggest equipment events in Latin America,” said Felipe Ongaro, manager, Rental & Used Equipment, Grupo Sotreq. “We received many bids from people in Brazil and abroad. The innovative features of Ritchie Bros.’ Marketplace-E platform allowed us to take greater control of the sale of our items.”

“With Marketplace-E we can now help our customers sell equipment anytime, anywhere, and with greater control than ever before” said Valero Serentill, regional sales manager, Ritchie Bros. “Working closely together with Pesa and Sotreq over the last few weeks, we were able to overcome geographic disposition challenges, attracting both local and international demand.”

Launched in late 2017, Ritchie Bros.’ Marketplace-E is designed to offer sellers more control over the selling price and process, with ‘Make Offer’ and ‘Buy Now’ options. Equipment items are inspected ahead of time and sold from the owner’s premises (if requested).

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Terry Mulreany
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Frank Battista
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