Canadian Equipment Finance & Leasing (CEFL) and PROVEN Financial Group launched a joint venture, which will leverage more than 200 years of combined equipment finance experience. The joint venture will operate under the name Canadian Equipment Finance (CEF).

Through this joint venture customers will benefit from an expanded number of financing solutions, national representation, further diversification of expertise, and both brokerage and direct funding capability, as CEF becomes a leading provider of equipment financing in Canada.

“We are thrilled about bringing our two companies together to create a national brand,” said Brent Keenan, managing partner (East). “The potential going forward under the Canadian Equipment Finance brand is very exciting and this partnership will open many new opportunities for our company, as we solidify CEF as a national player.”

Passionate about helping businesses grow, CEF is committed to delivering better deals and better experiences for their customers.

“We are excited to align with a reputable and like-minded company,” said Warren Cross, managing partner (West). “Our focus has always been, and will continue to be, a company that provides leading debt-financing solutions and delivers excellent customer experiences. We are excited to bring this to a national scale.”