CEMC & ELFA Partner to Promote Market Tech Innovation



The Commercial Equipment Marketplace Council has partnered with Equipment Leasing and Finance Association to help promote the significance of technology innovation on the health and continued evolution of the equipment finance marketplace.

The CEMC has established a community of C-level practitioners dedicated to the improvement and evolution of the online asset exchange marketplace. ELFA’s platform and standing in the equipment finance industry, combined with the CEMC’s unique ability to connect like-minded leaders, strengthens and expands overall reach while unlocking opportunity through technological innovation.

With this partnership, the CEMC has the potential to provide a greater range of member benefits including market reports, forecasts and industry data, and live events, continuing to develop new and diverse community members.

“We look forward to exploring ways in which the association can augment what the CEMC has accomplished over the past couple years in starting the conversation about and raise awareness of the impact of technological innovation in the equipment finance industry,” said Ralph Petta, ELFA CEO and president. “Leveraging ELFA’s access to its diverse member base of equipment finance practitioners, this collaboration with the CEMC has the potential to exponentially expand the role of technology as a major driver to a more efficient, productive, and successful equipment finance marketplace.”

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