The Canadian Finance & Leasing Association named Angela Armstrong, president of Prime Capital Group and Forest Leasing, of Edmonton, Alberta, its 2012 member of the year.

This award recognizes individuals that work quietly for the association and are committed to its goals. “These volunteers are wonderful examples of those who are pleased to give back to their industry,” said Jeffery Hartley, CFLA Chairman. “Their generous efforts are a significant contribution to their association, to its members and to the industry as a whole.”

Over the last few years, Armstrong has been a tireless supporter of CFLA. She took the initiative to involve more brokers in the association. She chairs the Broker-Funder Working Group that has met several times to surface issues of interest to funders and brokers. One initiative flowing from the Working Group was the Funder-Broker Reception at the 2012 annual conference.

“This is one of those rare occasions where we honor the same person a second time,” noted the CFLA chairman. “It has only happened twice before in our history, and in this year’s honoree, it is truly third time lucky, lucky for us that is,” he added.

Armstrong was first honored for her role as a volunteer instructor in CFLA’s education program, Canadian Lease Education Online. She leads the session on Marketing & Sales and the Selling Process.

When Calgary was announced as the conference location, Armstrong organized the oil and gas sector session. The oil and gas marketplace is important to almost every member’s business. She contacted the leadership of the top oil and gas industry organizations and got their commitment to participate.

“Last but not least, it was Angela that connected us with AIESEC, the dynamic organization run by young people interested in business, and represented by business students from the University of Alberta. Given our 40th anniversary objective to identify and develop the next generation of asset-based financiers and lessors, AIESEC is a great place for us to start,” Hartley said.