Channel hired Carl Frasse as vice president of business development in the east region, Lee Ritter as director of sales in the west region and Abby Dallmann as an underwriting analyst for equipment finance.

“Channel continues to experience accelerated growth that allows us the privilege to welcome several talented new team members,” Brad Peterson, CEO of Channel, said. “We are excited to onboard additional sales leadership that will drive even deeper understanding and connection with our partners across the country. Additionally, we have expanded our presence and continue to add staff in our Marshall, MN, office, enabling optimized service and proximity for key partners.”

“We have an outstanding sales team here at Channel who are all committed to a non-disruptive approach that leverages our single source solutions and advanced data and tech services to help our partners control their credibility, processes and customer relationships,” Adam Peterson, senior vice president of sales at Channel, said. “These strategic new hires will further our ability to answer our partners’ greatest needs and win together.”

Frasse joined Channel in September. Based in Florida, Frasse holds responsibility for driving business growth and developing new partner relationships for Channel’s product solutions across equipment finance and working capital. Frasse has 23 years of industry experience, spending the last 10 years as a national accounts manager for GreatAmerica Financial Services, where he developed and managed a portfolio of construction accounts and equipment dealers.

Ritter joined Channel this month and will lead a team and hold responsibility for establishing and executing sales strategy, growing partner relationships and expanding Channel product penetration across the equipment finance industry. Ritter has worked in the financial service industry for more than 16 years, primarily in the equipment finance vertical and most recently as a regional finance manager for Stryker’s Flex Financial. Ritter also has prior experience at Lease Corporation of America, where he last served as vice president of sales.

Dallmann joined Channel in September as an equipment finance credit analyst. Dallmann is based in the company’s Marshall, MN, office and responsible for credit review for potential customers. Prior to Channel, Dallmann spent 14 years at U.S. Bank, where she worked in both the documentation department and credit division.