Channel Hires Zucchi as VP of Sales



Channel hired Elena Zucchi as vice president of sales. Zucchi will be responsible for establishing, developing and growing partner relationships and sales team leadership for Channel across the central U.S. region.

“Strong relationships have always been a critical component to our success, built through a concentrated effort to understand and connect with the core business needs, goals and values of our partners,” Adam Peterson, senior vice president of sales at Channel, said. “We continue to focus on hiring industry and functional experts that are assigned to our regional teams to provide dedicated support for our partners and help them grow. Elena is a strategic addition to our central team with an established reputation for fostering valued and lasting relationships and thoughtful support for her partners, something well aligned to our win together difference here at Channel.”

Zucchi has 26 years of equipment finance industry experience. She started her leasing career in 1996 with JDR Capital where, in her first six months, she earned recognition as the first employee to fund more than $1 million in equipment leasing deals within a single month while becoming the first member of the company’s newly formed Million Dollar Club. She quickly achieved $2 million funded in a single month during her first year of employment, establishing her position as the company’s highest volume producer, a title she retained throughout her time at JDR.

In 2014, Zucchi returned to the funding vertical as a senior business development manager for Marlin Leasing and quickly resumed her position as a top producer and highest volume representative for the company. She was a recipient of the Winners Circle and Admirals Club awards and a two-time Presidents Club award winner while at Marlin. Zucchi then joined Centra Funding in 2020 as vice president of broker relations for the East Coast.


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