CHP Consulting, the makers of asset finance software program Alfa Systems, announced it will rebrand as Alfa, with a new website launched to accompany the new name.

Andrew Denton, CEO of Alfa, said, “This change will present a more progressive image, unify the dual brands of Alfa Systems and CHP Consulting, and give us a brand that better describes what we do. We are one company, with one product, and one brand – and we want that to be clear in our market presence. We’re excited about the opportunities it will give us going forward.”

The rebrand was officially announced on November 24 at the Leasing Life Conference and Awards in Paris.