CIFA, a manufacturer of concrete-working machinery and equipment, and Zoomlion Capital, its captive finance company, have launched a new range of financial services aimed at increasing its market presence in Europe. This new offering, developed in partnership with global vendor finance company DLL, will be launched in all key European countries and eventually enlarged in all this region.

By providing a complete range of flexible and innovative finance solutions for all CIFA products, Zoomlion Capital will enable customers to realize competitive finance rates with enhanced cash flow benefits, and ensures capital resources remain intact. This tailored approach permits efficient and effective operating costs that meet a customer’s business goals and allows them to maximize their use of the latest equipment technology.

“After gaining strong recognition from European market for its innovative technology, CIFA is now focusing on providing its customers with competitive financial tools,” said Marco Polastri, Sales, AfterSales and Marketing director of CIFA. “Thanks to the strategic work developed by Zoomlion Capital, combined with DLL expertise in European market, we are confident that we will succeed, increasing competitiveness and therefore market-share.”

“This strategic initiative, developed in conjunction with DLL, represents the first step in the creation of a great European financial hub for all our CIFA clients,” added Alessandro Iacono, managing director of Zoomlion Capital Italy SpA.

“We are very pleased to establish an international partnership with CIFA and Zoomlion Capital,” commented Cesar Alonso, European Commercial Lead, Construction, Transportation & Industrial at DLL. “In a relatively traditional market, CIFA is leading the way with their pioneering approach to new machines, and continuously pushing the boundaries on what has previously been created. Through our dedicated international client management, specialized asset knowledge and strategic marketing resources, we will support CIFA to execute their growth strategy, which builds on our shared vision of innovation and sustainability. By establishing this partnership, CIFA, Zoomlion Capital and DLL will be able to provide flexible, tailored solutions to best serve changing customer needs.”

In addition to the full range of leasing products, CIFA and Zoomlion Capital will also offer a range of flexible stock financing options to dealers. This will allow dealers to optimize their stock and capital flow while ensuring a good product availability in the market, enabling them to focus on providing exceptional expertise and service to their customers.