CIT Group, in partnership with Feeding America, launched its second annual One Million Meals campaign to fight hunger this holiday season.

Customers, employees and social media followers are invited to join in donating One Million Meals to people in need. Participants can help direct the donations by choosing to support Feeding America’s Mobile Pantry Program or MealConnect Program.

“We’re proud to continue our partnership with Feeding America and our commitment to making a difference this holiday season, which is all about connecting with and caring for others,” said CIT Chief Marketing and Communications Officer Gina Proia. “We’re grateful for the opportunity to join with our communities, customers and employees to battle food insecurity in our towns and cities.”

To participate, individuals are invited to follow #GiveLikeYou and visit CIT on Facebook or Twitter to vote for one of two Feeding America programs. For every vote or engagement (like, comment or share) on social media, CIT will direct 10 meals to the program of choice.

For every Savings Builder account opened from today through December 17, 2019 at CIT Bank, the company will donate 100 meals. Savings Builder is a digital savings product designed to reward consistent savers by providing a higher interest rate for those who deposit at least $100 each month.

In addition, the company will donate 100 meals for equipment financed by CIT through the digital Small Business Solutions platform from today through December 17, 2019.

“We’re pleased our partnership with CIT is expanding to its second year,” said Doug Montgomery, managing director of New Partnerships for Feeding America. “Thanks to the generous support of partners like CIT, we can raise awareness of the vital role these programs play in delivering food to communities in need.”

Feeding America is a nationwide network of 200 local food banks and 60,000 food pantries and meal programs that together serve more than 40 million people each year. Last year’s inaugural One Million Meals campaign exceeded its goal by 50%.