While heightened economic uncertainty is putting pressure on traditional business models, organizations that create the right combination of leadership, vision, culture and innovation can successfully drive transformation and position themselves well for the future, remarked Bruce Van Saun, Chairman and Chief Executive Officer of Citizens Financial Group, in a keynote address at The City Club of Cleveland.

Van Saun provided attendees at The City Club’s March 27 Speakers Forum with a roadmap to navigate external challenges and confidently face the future, including staying focused on delivering for stakeholders and fostering a culture of innovation. He also gave valuable insights into the current economic landscape, emphasizing the foundational role of regional banks, including Citizens, in supporting and investing in developing areas across the country, with a particular focus on Cleveland and the Midwest. The event also featured a fireside chat with Van Saun, moderated by Michael Jeans, Founder and CEO of Growth Opportunity Partners.

“We all need to support business growth in the region. There is big demand for it,” said Van Saun. “Citizens recently conducted a survey of Ohio business leaders of whom 45 percent are looking for help supporting growth through advisory services and strategic guidance.

“At this time of dramatic change, there is an opportunity for business and financial leaders to capitalize on the changes and drive growth through a heightened focus on workforce development, investment in technology and business capabilities, and in our stewardship of capital markets and our economy.”

Van Saun also highlighted how Citizens has navigated the intense challenges of the past few years, including high inflation and the rapid rise in rates, by staying intensely focused on delivering for customers, seizing the opportunity to launch Citizens Private Bank, and embracing the latest cyber tools and AI benefits.