WSFS Bank, the primary subsidiary of WSFS Financial, named William Coffey its new senior vice president and chief technology officer. Coffey will report to Lisa Brubaker, executive vice president and chief information officer of WSFS.

Coffey will be responsible for leading enterprise technology strategies and services for the bank, including infrastructure and architecture, application development and service management.

“We’re thrilled to have someone with Will’s proven track record in financial services delivering large scale technology initiatives that support business outcomes of growth, scalability and modernization,” Brubaker said. “In addition to building out WSFS’ future technology architecture and delivering solutions that support the bank’s continued growth, he will play an integral role supporting our delivery transformation initiative focused on meeting the ever-changing needs and expectations of our customers.”

“I am very excited to join the WSFS team and to work with WSFS associates throughout the company,” Coffey said. “Given the growth the bank has experienced the past several years, WSFS is well-positioned going forward for significant and strategic growth in the rapidly changing landscape of the financial services industry.”

Coffey has experience in leading transformative technology, operations and business strategies for financial services. Spending more than 19 years at Vanguard, Coffey served in various technology leadership roles supporting institutional full service, equity investments, legal, compliance and financial advisor services. He also previously worked in information technology for Verizon and Shared Medical Systems (now Siemens).

Coffey serves as a board member for Amigos de Jesus and chair of the Amigos de Jesus marketing and development committee. He also previously served on the board of the National MS Society for eight years.