Brunswick Corporation appointed Cecil Cohn to lead Brunswick Financial Services (BFS) effective May 2. Currently president of the Crestliner boat brand, Cohn succeeds Scott Ward, who recently was named senior vice president and general manager of Sea Ray sport yacht and yachts.

In his new position, Cohn will report to Brunswick Senior Vice President and Chief Financial Officer Bill Metzger.

“Cecil has a distinguished and comprehensive track record of experience and accomplishment within Brunswick’s boat operations, with a particular emphasis on supporting the dealer network’s efforts to connect with consumers and ensure their satisfaction,” said Metzger. “He is well suited and prepared to step into this important role.”

Since 2013, Cohn has led Crestliner, one of Brunswick’s freshwater brands. Before that assignment, Cohn served for three years as vice president of marketing and sales support for Brunswick’s freshwater fishing boat and pontoon businesses.

Prior to his time with Brunswick’s Freshwater Group in 2010, Cohn managed Bayliner’s inside sales and customer support operation, along with Bayliner’s supply chain function. Cohn first joined Brunswick in 2005, working in various strategic planning and business development roles for the Brunswick Boat Group.

BFS and its affiliates provide secured wholesale inventory floorplan financing to Brunswick boat and engine dealers in the U.S. through a joint venture with Wells Fargo Commercial Distribution Finance.