Commercial Equipment Finance Promotes Ríos to COO



Commercial Equipment Finance (CEFI) promoted vice president of Sales and Marketing, Ricardo Ríos, Jr., to chief operating officer.

Ríos Jr. has been part of the operations since 2012 and will take on the role of COO to advance the operational needs of the company and support business growth.

“After successfully launching CEFI’s expansion into the state of Florida, Ricky’s appointment as COO will surely bring a multitude of operational and strategic efficiencies to support CEFI’s continued growth and U.S. presence,” said Ricardo Ríos, Sr., CEO and president of CEFI.

In May of 2018, CEFI launched a Texas office as part of its continental U.S. expansion plans and named Eduardo Sobrino as CEFI’s U.S. regional manager.

A 32-year industry veteran, Sobrino will lead CEFI’s U.S. Originations platform out of Dallas. He has held multiple executive positions with numerous equipment finance companies, including Bansander Leasing, Oriental Bank & Trust, CitiBank, CitiCapital, Citigroup and Wells Fargo.

“I am very happy to once again work with Eduardo. During our time together at CitiCapital in Puerto Rico, we achieved exceptional growth under a highly structured team environment throughout the late 90’s and early 2000’s,” said Ríos Sr.

“We are certain Eduardo’s knowledge and efforts will result in a multitude of business milestones throughout the years to come,” added Ríos Jr.

Founded in 2009 and headquartered in Puerto Rico, Commercial Equipment Finance is a full service, small and mid-ticket independent equipment finance and leasing company with operations in Puerto Rico, Florida and Texas.


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