Independent technology and equipment lessor, CoreTech Leasing, added Sara Pitchford as managing director, Legal & Channel Partners.

Pitchford is an accomplished business development executive and legal technology professional with over 20 years of experience helping law firms succeed. Pitchford’s track record of client success was developed at HBR Consulting and Aderant software solutions. Pitchford will focus on strategic accounts and channel partners for CoreTech Leasing’s law firm team.

Pitchford was most recently manager of Business Development and Product Marketing at HBR Consulting. Prior to HBR Consulting, Pitchford held several positions at Aderant, a legal software solutions company, where she successfully implemented regional user group communities resulting in near perfect client retention rates, increased sales activities.

Law firms are investing more in technology and infrastructure in response to several pressures in the market, including pricing, profitability and an increased focus on security, compliance and governance. The challenge for law firms is to ensure technology, equipment and infrastructure keep pace with the evolution of law firms’ business needs without negatively disrupting cash reserves. To that end, more firms are leveraging the benefits of leasing and financing.

Scott McFetters, president of CoreTech Leasing, remarked, “We have known Sara for years as an exceptional professional and are thrilled to have her join our team and help build on our growth in some of our most valued relationships. Sara’s expertise in the space will provide that differentiating value that earns clients’ trust—and we truly look forward to having a colleague we’ve always respected add her voice to our team.”

Pitchford commented, “I have dedicated my entire professional career to providing exceptional service to law firms, and I am truly honored to be continuing that journey as part of the CoreTech team. CoreTech has one of the most highly regarded reputations in all of legal and CoreTech stands out among law firms as an organization of integrity, commitment to excellence, and superior products. I really couldn’t ask for anything more than to be part of such a well-regarded, growing company and can’t wait to hit the ground running.”