Creekridge Capital has added Rick Joyce as a direct sales manager to their sales team. Joyce will focus on providing lease lines-of-credit direct to small and middle market businesses to acquire the use of equipment and software.

Joyce comes to Creekridge with over 10 years of experience with leasing equipment and technology. Over his career, he has achieved several leadership and performance awards. At Creekridge, Joyce will be responsible for Creekridge’s southeastern direct territory and will work out of Creekridge’s Florida office. He will report to Dave Gnade, executive vice president of Sales at Creekridge.

“We are excited to have Rick join our direct sales team,” stated Mr. Gnade, “His experience and proven record of accomplishments are a great combination for our growing direct markets channel.”