Crestmark, a division of MetaBank that offers financing solutions to small- and medium-sized businesses nationwide, was recognized for its commemorative book and several collateral pieces.
The international competition is one of the largest of its kind and recognizes creative excellence for marketing and communications professionals. Hosted by the Academy of Interactive and Visual Arts, a 600+ member organization of leading marketing and communications professionals from various disciplines, this was the 25th annual Communicator Awards and the 12th consecutive year that Crestmark has received recognition.
Crestmark received the highest honor, an Award of Excellence, in the employee publication category for its commemorative book that tells the story of Crestmark’s 22-year evolution from $21 million in assets to over a billion before its August 2018 acquisition by MetaBank. Three entries received Awards of Distinction in the collateral category: “2018 Holiday Greeting;” and “New Heights” and “Which Direction” in the direct mail subcategory.
“While it’s not why we do the work, industry recognition is always good to hear,” said Lisa Beattie, division senior vice president and marketing/communications director. “This past year, since we were in the midst of being acquired, we realized it was time to create a coffee table-like commemorative book about Crestmark. To receive a green light to develop the project is appreciated — and to receive an Award of Excellence for this important project is very special. It was a team effort by many at Crestmark, and this recognition is a testament to everyone’s hard work and creativity in getting the book done.”
“We are always looking to expand our commercial finance services and becoming a part of Meta allows us that opportunity,” said Mick Goik, Crestmark president. “We are proud of Lisa and her team for earning recognition of their work and look forward to their continued success in positioning our company as a distinctive source for financial solutions.”
The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video, and social content the industry has to offer.
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