In an effort to better reflect its business mission of providing fast, efficient SBA lending to small businesses, Crossroads Small Business Solutions, a part of Crossroads Equipment Lease & Finance, has changed its corporate name to VelocitySBA.

“A common misconception around SBA lending is that it is a complex and lengthy process,” says the company’s president Charles Rho. “We provide small business owners with access to much-needed capital through the SBA loan program. Our goal is to leverage our class leading lending team with technology to quickly and efficiently process SBA loan applications for our small business owners. The name VelocitySBA conveys speed, but also clearly communicates our primary offering – SBA loans.”

VelocitySBA is one of only 14 licensed non-bank small business lending companies authorized by the U.S. Small Business Administration to provide the SBA’s 7(a) loan program to small businesses nationwide.

“This is a great change for our small business group,” says Howard Shiebler, chairman of the board for VelocitySBA and president of Crossroads Equipment Lease & Finance. “The board of directors is excited about our unique ability to support the under-served segment of small business borrowers and make the SBA loan program more readily available to the small business community.”

Along with the name change, VelocitySBA introduces a new corporate logo and website that underscore its refined digital strategy. The company’s new website, while offering a more streamlined user experience on all devices, provides information about the various types of loans available, and a simple application form for customers to get the process started.