Customers Bank promoted AnNette Hines to Director of Cultural Advancement. For nearly two years, she has taken a leading role on Customers Bank’s Diversity Council and this new opportunity enables her to continue to concentrate on developing cultural strategies that further the Bank’s commitment to diversity and inclusion.

Hines joined Customers Bank in 2013 and has more than 20 years of banking industry experience.

“Diversity and inclusion are key metrics for our performance,” said Richard Ehst, president and chief operating officer of Customers Bank. “Organizations that embrace inclusion are more dynamic, more productive, and more profitable.”

In her new capacity, Hines will engage with the board of directors and executive leadership to create accountability and oversight policies and practices to ensure the diversity and cultural health of the organization. She will also be responsible for leading the Diversity Council and the Bank’s efforts in workforce diversity, workplace inclusion, supplier diversity and cultural sustainability. Hines will also be responsible for aligning the bank’s efforts with the Federal Reserve Board’s recommended diversity and inclusion standards.

Hines will also play a role in creating diversity and inclusion programming for the bank’s workplace learning and development initiative known as CUBI University.

Previously, Hines served as Ehst’s executive assistant. He commented, “It has been a joy to work so closely with AnNette over the last five years. Her dedication to our team members, community involvement and our customers has been tremendous.”

Hines said, “At Customers Bank we’ve strived to cultivate a strong, sustainable corporate environment where individuals are treated with dignity and respect. Our cultural diversity is a vital component of the Bank’s business practices, both internally and externally.”

Customers Bank is a super-community bank with $11.2 billion in assets as of June 30, 2019. It offers commercial and consumer banking services along the I-95 corridor from Greater Washington, D.C. to Boston and in Chicago.