Eric Giroux, a veteran of product development for auto dealership businesses, joined DCR Technologies as its head of product.

Giroux has more than 10 years of software development experience in the automotive retail industry, building and managing several products for dealers, consumers and manufacturers.  Most recently, he led product management teams at DealerSocket, which underwent an acquisition by Vista Equity Partners during his tenure. As a vice president of product at DealerSocket, Giroux was responsible for scaling product lines by incorporating the voice of customers into product strategy.

“Eric has a proven track record of developing innovative products and solutions that bring consistency and efficiency to dealerships. He understands a dealer’s business, use of technology, the importance of a product and the need to enhance the customer experience in a digital world,” Beckham Thomas, founder and CEO of DCR Technologies, said.

Giroux will be responsible for leading product strategy at DCR Technologies. He will also lead the development of digital solutions with a goal of enhancing the ease of use, efficiency, effectiveness and convenience for all the parties involved in equipment sales transactions.

“I could not be more excited to join an exemplary team that is already transforming transaction experiences in the commercial equipment space,” Giroux said. “I am eager to advance our founders’ vision of modernizing workflows for all parties involved in equipment financing, creating meaningful efficiencies and value yet unseen in this industry.”