Direct Capital to Highlight Franchise Financing at IFA



Franchisors and franchisees should “think outside the bank” if they are seeking to successfully obtain simple, fast, and affordable financing. That will be a core message led by Direct Capital – a leading national franchise lender – at this year’s International Franchise Association (IFA) Convention taking place February 22-24 in New Orleans.

The company plans to illustrate the advantages of “non-bank” financing through its digital finance platform – known as LendEdge – and also during a conference roundtable discussion being hosted at the event.

The IFA is one of the industry’s largest gatherings of established and emerging franchisors. It attracts executives from national brands such as Denny’s, Domino’s and Sonic, as well as from new and incubator brands.

Direct Capital’s Eric Renaud, senior vice president, portfolio risk management, will be one of the participants on a roundtable discussion titled “Capital Solutions for Franchisors and Multi-Unit Franchising.” The discussion, scheduled for Feb. 25 in Rooms C1 and C2 from 10:15am to 11:45am, will advise franchisors and franchisees about the full range of financing options available for expansion, operations, and other needs.

Direct Capital will also be displaying LendEdge during the convention. Direct Capital staff will use iPads to demonstrate the speed of the entire financing process through LendEdge.

For more information on the convention click here.


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