DOZR, a provider of e-commerce and marketplace solutions for heavy equipment rentals, launched WebStores, an e-commerce solution for heavy equipment rentals.

WebStores’ white-labeled software solutions integrate with equipment rental websites, enabling touchless transactions with an online checkout on an existing website. Rental companies can now launch an e-commerce storefront without any programming or custom development needed. The platform is customizable and can connect to an existing website or stand on its own. WebStores can maintain the look and feel of existing websites while allowing DOZR-powered technology to enable end-to-end online transactions.

“The demand for e-commerce has advanced tremendously over the last six months,” Kevin Forestell, CEO at DOZR, said. “Customer expectations are changing and contractors want to book their rentals online through touchless, paperless transactions. We are thrilled to offer this product across North America so our partners can transact faster than ever with their customers, fully online through their own ecommerce solutions, powered by DOZR.”

According to DOZR, this is the first e-commerce and digital solution to ever hit the equipment rental industry.

The WebStores launch comes shortly after the company’s five-year anniversary. The company announced the closing of its $14 million Series A equity funding round in early 2019 and introduced its Order Manager platform less than a year later. The DOZR Order Manager is used by rental companies at their counters to help view, accept and process rental requests in one place.